I like making authentic work with passionate people.
During my time at a leading music and entertainment boutique agency, I was able to explore my role as a creative strategist beyond typical bounds. This enabled me to refine my craft and understand what it means to view concepts from multiple perspectives, including event producer, project manager, graphic designer, and social content creator. Working on groundbreaking projects for the agency required quick thinking and leading uncharted territories for the business.
Being constantly curious enables me to have a passion for learning, whether that involves acquiring a new skill or understanding an audience to draw insights from. Diversity is crucial for achieving creativity, as I believe the more people you have from different backgrounds, the greater the chance of gaining a unique perspective that can solve the brief. While working at News UK, I was involved in setting up a photography and illustration agency, Studio Pi, to increase diversity in the industry.